Disclaimer: I have teamed up with Honey Nut Cheerios™ in support of this campaign. We received compensation for participation in this campaign. However, all thoughts and opinions are my own.
Usher Joins Honey Nut Cheerios™ to Encourage Families to “Bee” Happy and Healthy Together
Eight–time Grammy Award–winning megastar Usher and Buzz the Bee, the iconic Honey Nut Cheerios™ character, are using dance to spread the word that being healthy can be fun and delicious. The two new friends are asking people to celebrate and share healthy and happy moments, like dancing to Usher’s new single “She Came to Give it to You” and enjoying a heart–healthy breakfast with Honey Nut Cheerios. With health issues like heart disease on the rise, Buzz wants to get people buzzing about the importance of physical activity and healthy food choices as part of a healthy lifestyle.
The bee-loved bee also has some help from Usher in his brand new commercial. The spot highlights the fact that bees communicate through dance, showing Buzz’s natural dancing ability as he “speaks” to the artist about the importance of a heart–healthy breakfast. In true Usher–fashion, he responds with some of his own famous dance moves, all set to his hot new release “She Came to Give it to You.”
“Dance to me is a feeling, an emotion — the movement is good for your heart in so many ways,” said Usher. “I really feel like Buzz and I connected through dance during this shoot. He has some serious dance skills and I’m looking forward to getting more people dancing.”
“Since bees communicate through dance, I have to admit that it was pretty sweet to learn some new dance moves from an artist like Usher,” said Buzz. “Nothing gets me buzzing like the heart–healthy whole grain oats and delicious real honey in each bowl of Honey Nut Cheerios… and now, Usher’s music!”
Share your photos and videos of your dance moves with @BuzztheBee via Twitter, Instagram and Tumblr and use hashtag #cheerios.
WIN: 24/7 MOMS and Honey Nut Cheerios™ are giving away 6 Boxes of Honey Nut Cheerios™
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US entries only and one entry per person. Winner will be chosen on November 29, 2014.