For the first time, Frito-Lay and Activision are providing fans with the unique opportunity to choose and name a new hero that will appear in the next Skylanders game slated for release in 2014. The winner will receive a $100,000 scholarship. To celebrate the promotion, specially marked Frito-Lay variety packs (pictured here), available for purchase while supplies last at participating retail stores nationwide, will include coupons for select Skylanders products; details on the entry and voting phases of the promotion. (PRNewsFoto/Frito-Lay North America)