Disclaimer: I have teamed up with Lottie™ in support of this campaign. We received compensation for participation in this campaign. However, all thoughts and opinions are my own.
Lottie™ has a message for young girls… Be bold, be brave, be you!
We all talk about it…girls and body image. Media images of perfection that can never be achieved, sexy pictures and Halloween costumes that allow girls to be prematurely sexualized and not allowing girls to be girls anymore. Even in the doll isle, it is hard to find good representations of what young girls should look like and give positive messages about letting them be themselves. Even Barbie has chosen sex appeal over its young girl market, when it chose to be part of the Sports Illustrated Swimsuit Issue.
To address these issues, Arklu launched Lottie in August 2012, a new, innovative doll for children aged 3- 9. A wholesome antidote to other leading doll brands, Lottie has been purposefully designed under expert guidance, to both look and dress as a regular child – a childlike body shape, no make-up, jewelry or high-heels. Lottie also has the ability to stand on her own two feet, in both a very literal and metaphorical sense.
To further this positive message for young girls, Lottie has launched the Superhero Costume Design Contest, showing girls that Superheroes are just not for boys.
Girls can be superheroes too! is the rallying call for a global competition launched by Arklu, who have teamed up with US non-profit organization, Brave Girls Want, which will see entrants aged 10 and under asked to design a superhero outfit for the Lottie™ doll.
Entering the competition is very straightforward, and requires parental permission:
Parents and guardians are asked to download a coloring page template from the superhero contest app on the Lottie dolls Facebook page so that kids can use this as a starting point for their design, in addition to describing the superpower abilities that their doll has. Parents then upload their child’s design onto the superhero contest Facebook app and fill out a simple entry form for their child’s entry to be considered for the competition. Click here for full terms and conditions of the competition.
Entries will be judged by a panel including at least one independent panelist member of the Brave Girls Alliance, and judged on their creativity and originality, fun and overall ‘kid-appeal’ as well as keeping true to the ‘pro girl’ values that underpin both the Lottie brand and Brave Girls Alliance.
Closing date for entries is 7th May 2014 and the winner will be notified confidentially in May 2014, with the public announcement being made when the winning outfit goes on sale in October 2014 – just in time for the International Day of the Girl.
Click here to visit Lottie’s website.
Click here to Like Lottie Doll on Facebook.
Click here to see more entries check out the Girls Can Be Superheroes Too! Pinterest Board.
WIN: 24/7 MOMS and Lottie™ are giving away a Lottie doll and an accessory kit…winner can chose.
Enter for a chance to win using the Rafflecopter entry form below. For every entry you do it’s an extra entry to win.