Three New York City newborns will be making their first ride home in one of America’s safest cars as part of Mitsubishi Motors’ “First Ride” event. The program focuses on creating awareness and educating parents on child safety.
Instead of making the journey home through the streets of New York City in a taxi – an experience that does not legally require a car seat – the parents participating in Mitsubishi Motors’ “First Ride” event opted for a ride home from the hospital with their new bundles of joy in a fully-equipped 2014 Mitsubishi Outlander – an Insurance Institute for Highway Safety (IIHS) highest-rated “Top Safety Pick+” vehicle piloted by professional drivers. Their touching personal stories have become a series of short web films that contrast the craziness of the streets of the big city, with the calm, precious moments shared between three newborns and their parents.
Watch the video below or Click here to visit this YouTube video.
Disclaimer: I have teamed up with Mitsubishi in support of this campaign. We received compensation for participation in this campaign. However, all thoughts and opinions are my own.