First Lady Michelle Obama and actress, director and producer Eva Longoria joined the Partnership for a Healthier America (PHA), of which Mrs. Obama is honorary chair, to announce an initiative to encourage everyone to make an easy choice to improve their health and well-being every day: drink more water.
The effort brings together more than a dozen public and private sector partners to encourage people to drink more water more often.
The International Bottled Water Association and its members are actively promoting the effort, while the California Endowment is providing financial support for the initiative. PVBLIC Foundation is aggregating millions of dollars of in-kind value, as well as providing financial support for the effort. Additionally, FoodCorps will incorporate messaging from this effort into schools nationwide.
To inspire people to Drink Up, PHA brought together the best research, marketing, media and creative talents, who donated millions of dollars of time and creative genius to promote the message. Nielsen, a global information and measurement company, served as a leader in this effort, providing critical information and insights into what consumers watch and buy. Antfood Music & Sound Design, BlogHer, Inc., Buck, Cooking Light, Core Strategies, Disney, MyRecipes, Nickelodeon, Proclivity Media, Unite4:Good, VML, Young & Rubicam, and others are bringing the campaign to life with creative and advertising support.
“Lots of people want to live healthier, but life gets busy and sometimes making the healthier choice can seem difficult,” Longoria said. “Drinking more water is a simple, easy choice that most people can make every day. I’m thrilled that so many organizations have come together today to help remind people that you are what you drink, and drinking water is you at your best.”
Click here for more information on the effort by visiting Drink Up’s website.
WIN: 24/7 MOMS and and Drink Up are giving away a set of 2 Drink Up 8oz glasses.
Enter for a chance to win using the Rafflecopter entry form below. For every entry you do it’s an extra entry to win.
US entries only and one entry per person. Winner will be chosen on November 2, 2013.
Disclaimer: I have teamed up with Drink Up in support of this campaign. We received compensation for participation in this campaign. However, all thoughts and opinions are my own.
7 Responses
Could really use these, thanks for the chance!!!!
Thanks for the chance to win!
Great. Thanks.
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I’m trying to drink more water, thanks!
I wish they had provided you with a prize image so we could see that the glasses look like.
I really do need to drink more water!