For years now my children have been playing with Playmobil even my teenage daughter still has her Playmobil mansion tucked away in her closet as a memento of the many hours of play she enjoyed as a little girl. As the mom I have appreciated the ability to pass these toys down from one child to another in my home , definitely quality toys.
Today I discovered the history of Playmobil:
Once upon a time in 1876, there was a locksmith named Andreas Brandstatter. Mr. Brandstatter planted a magical seed that would eventually blossom into Playmobil by founding an eponymous lock and metal fitting company in Furth, Germany. By the 1930s, Playmobil’s pretend play had again been redefined; manufacturing telephones, cash registers, and various items for toy shops using sheet metal. At the beginning of the 1950s, Horst Brandstatter, the Playmobil’s current owner, came on board and started a new era in the company history. He updated Playmobil pretend play products, searched out new markets and focused production on his favorite material, plastic. In 1958, the hula hoop craze gripped the world, and Horst Brandstatter was determined to perfect the pretend play toy that would inspire further exploration. Realizing that the technique, using air pressure, hot plastic hoses, and shape molds, could also produce basically any shape (in addition to the traditional bottles and hoops), Mr. Brandstatter created the first prototype Playmobil pretend play item, a closed racing car manufactured in a single production step. From that point on, the company expanded rapidly with products in toys. Playmobil was introduced at the 1974 International Toy Fair in Nuremberg and by using an innovative marketing strategy, parents and children responded uniformly with fascination and enthusiasm, to Playmobil.
Recently Playmobil introduced their pre-school line of toys the 1-2-3 in the Yellow box and my favorite is the The 1-2-3 Playmobil Zoo that comes with two figures, four animals, fence and tree. The cornerstone of all Playmobil activities is the two and three quarter inch figure which can bend, sit, stand, turn its head and move its arms. The hands, which can grasp, rotate and carry accessories, are what make realistic play possible. The figures also have a smiley face that suits just about any play situation. All Playmobil men, women, children and animals are compatible will all other Playmobil vehicles, accessories and environments.
WIN: 24/7 MOMS and Playmobil are giving away The 1-2-3 Playmobil Zoo set.
Enter for your chance to win:
1. Become a 24/7 MOMS Subscriber Enter your email address below then leave a comment that you subscribed along with your email address.
US entries only and one entry per person. Winner will be chosen on August 1, 2010.
*We received a complimentary 1-2-3 Playmobil Zoo set for review no financial compensation was received.