The National “got milk?®” Milk Mustache Mobile Tour is crossing the country from March to September to help celebrate those special moments that families share around the dinner table and show moms that serving milk at dinnertime is an easy, and affordable, way to help make sure their families get the nutrition they need.
Traveling to 75 cities nationwide, the “Milk the Moment” Tour features a variety of fun and educational activities for the entire family. The tour also offers moms a chance to share how they “milk the moment” at dinnertime for a chance to win an unforgettable family dinner experience with celebrity chef Tyler Florence.
“Taking the time to bring the family together and setting the dinner table with lowfat milk can help moms build a strong family,” said Vivien Godfrey, CEO of the Milk Processor Education Program. “With the ‘Milk the Moment’ Tour, we’re traveling coast-to-coast to bring tips and ideas for making the most of that important time together and reinforcing why milk – with its unique combination of key vitamins and minerals – is the perfect accompaniment to any meal.”
Benefits of Family Dinner Time
Studies show that when kids eat dinner with their families, they’re more likely to have nutritious diets, healthier weights and do better in school. Research also shows that they have higher fruit, vegetable and calcium intakes than their peers.
However, many Americans are still not regularly sitting down for dinner together – and when they are, the nutrient value of the meal may be lacking, especially when it comes to what’s in their glass. In recent years, soft drinks and sugary fruit drinks have been edging out milk at mealtime, but these drinks do not provide the nutrients families need.
“Family dinnertime provides a host of emotional and health benefits,” said Jill Dobson, local registered dietitian. “And, when milk is part of the meal, the nutritional value immediately improves, since milk is naturally nutrient-rich like no other beverage. In fact, it provides nine essential nutrients that your family might be missing.”
Milk is not only the leading food source of calcium and vitamin D, important for strong bones, it’s also a good source of high-quality protein for lean muscle and B vitamins for energy. Studies also show that moms who drink milk are more likely to have daughters that drink milk; so every glass on the table should be filled with milk. At about 25¢ a glass, milk is a simple and affordable way to deliver the nutrition your family needs – so you can savor the moments that really matter.
Click here to read more about this program and where an event will be near you.
WIN: 24/7 MOMS and the
National Milk Mustache “got milk?®” Campaign giving away ONE Got Milk gift pack
Enter for your chance to win:
1. Become a 24/7 MOMS Subscriber Enter your email address below then leave a comment that you subscribed along with your email address.
US entries only and one entry per person. Winner will be chosen on June 6, 2010.
*We received a complimentary Got MILK package for review no financial compensation was received.