I just watched the Vroom “#WhatMakesASuperhero” video that they’ve launched for Mothers Day and I’m all tears! It’s just beautiful! The video tells the story of an aunt-turned-foster-mother, Camellia, and her daughter, Cammie. It shows a powerful example of how the everyday moments they share have a profound impact on both of them. It’s really true. It’s the little things. I’ve added here for you to watch… Warning: Make sure the tissue box is at hand!
My Mom is a superhero too! She always has been, even during times in my life where I’ve been too caught up in my own world to notice. She’s sacrificed so many of her own dreams and desires for our whole family and she made us part of her new dream. Some of my favorite memories with her are the little things. Like when she’d let me make the bed with her and she’d fan the sheets over me so they’d tickle me and set us off giggling. I still love the smell of fresh sheets to this day because of that memory. Then there is the times we’d set out a blanket in the yard and play a game out in the sun shine while we shared a special treat. Tuesday was always my favorite day of the week. It was Mom and me day. We’d go into town just the two of us and do errands, my dance class and share a special meal at Taco Bell. It was really those little moments that brought the most joy in my life and made me feel like I was the sparkle in her eye. And knowing that I was the sparkle in her eye is so much of what has made me who I am today.
After watching the video, I couldn’t help myself, I immediately posted it on my Mom’s Facebook page and told her how much she means to me.
The Vroom Superhero campaign demonstrates the heroic role that every parent and caregiver plays in the lives of children, and reinforces the message that anyone can be a Vroom Superhero to a child.
Vroom is an initiative of the Bezos Foundation (a nonprofit organization) that was developed based on the premise that every child is born with enormous potential and every parent has the ability to help them realize that potential. Through a partnership with leaders in neuroscience, psychology, behavioral economics, parenting, and early childhood development, Vroom was designed to give parents and caregivers simple tools that turn everyday activities, like mealtime and bath time, into brain building moments.
Vroom has developed 700+ tips that are easy, interactive things parents can do in the moment with their child that don’t require additional time or money. Tips are paired with a “brainy background” that explains the science behind how the activity is promoting brain development in key domains like language, literacy, cognition and executive functions. These tips are delivered through multiple mediums – a mobile app, physical collateral, media companies, and brand partnerships (Goya, Amazon, and Johnson & Johnson). The best part part is that the resources are free for parents!
Disclaimer: I have teamed up with Vroom in support of this campaign. We received compensation for participation in this campaign. However, all thoughts and opinions are my own.