IHOP®, America’s favorite breakfast place, announced a new partnership with The Quaker Oats Company resulting in the creation of a proprietary blend of oatmeal, and the first jointly developed breakfast item between the two iconic brands. This partnership also marks the first time The Quaker Oats Company has ever partnered to create a branded item specifically for the Family Dining restaurant segment. IHOP’s new oatmeal blends three different types of oats to offer unique flavors and textures.
IHOP will add a choice of oatmeal varieties made with Quaker® Oats, including Super Fruit & Nut Oatmeal, Super Fruit Oatmeal, and Banana & Brown Sugar Oatmeal to their menu. Two of the new varieties feature so called “super fruits,” which, besides being deliciously flavorful, are known to exhibit superb nutrient richness.
To help promote IHOP’s new oatmeal, starting in October, the brand will launch a fun, interactive, socially engaging Facebook app that will live on both the IHOP and Quaker Oats Facebook pages. Fans will be invited to make their own Oatmeal creation, snap a photo and caption their creation (for example, using Super Fruit to create an Oatmeal face) and submit it to either IHOP’s or Quaker Oats’ Facebook page for a chance to win IHOP gift cards. Click here to visit IHOP’s Facebook page to enter Quaker Oats’ Oatmeal Creation contest.
Also new this fall, IHOP announced plans to expand its under-600-calorie SIMPLE & FIT menu and other more wholesome menu offerings. New SIMPLE & FIT additions will include:
Super Fruit Oatmeal – A bowl of freshly-made Quaker Oats, lightly sweetened with cinnamon sugar, and topped with a blend of five dried super fruits, including blueberries, cherries, cranberries, raisins and golden raisins. (290 Calories*)
Super Fruit Oatmeal with Almonds and Walnuts – A bowl of freshly-made Quaker Oats, lightly sweetened with cinnamon sugar, and topped with almonds, walnuts and a blend of five dried super fruits, including blueberries, cherries, cranberries, raisins and golden raisins. (330 calories*)
Banana and Brown Sugar Oatmeal– A bowl of freshly made Quaker Oats topped with fresh banana slices and served with brown sugar and milk. (260 calories*)
Whole Wheat Pancakes Combo – Two Whole Wheat Pancakes topped with lightly sweetened blueberries and powdered sugar served with egg substitute and two strips of turkey bacon. (460 calories*)
Kid’s Whole Wheat Pancake Combo – One Whole Wheat Pancake topped with lightly sweetened blueberries and powdered sugar served with egg substitute and one strip of turkey bacon. (260 calories*)
Whole Wheat Waffle Combo – A Whole Wheat Waffle topped with lightly sweetened blueberries and powdered sugar served with egg substitute and two strips of turkey bacon (510 calories*)
Whole Wheat Crepe – One Whole Wheat Crepe filled with sweet cream cheese and topped with lightly sweetened blueberries and powdered sugar.(380 calories*)
Click here to visit IHOP’s website.
WIN: 24/7 MOMS and IHOP are giving away a $25.00 IHOP Gift Card.
Enter for a chance to win using the Rafflecopter entry form below. For every entry you do it’s an extra entry to win.
US entries only and one entry per person. Winner will be chosen on November 3, 2012.
* We received complimentary IHOP Gift Card for review no financial compensation was received.